Tips for Driving Your Brand Image at a PR Event


Everybody that has a business knows how important your brand image is. After all, this is how customers and other companies will perceive and view your business. When you have a PR event, this is the perfect opportunity to drive your brand image. It is also a great way to build a relationship with customers.

How do you want to be remembered after the big day? A business that is fun and exciting or a company that is boring and dull?

How do you ensure that customers instantly recognise your brand and engage with your business? Well, there are plenty of ways that you can make sure your brand image is good and memorable. Let’s check out some of the best ways you can do this today.


Design Posters and Flyers

While having big posters and handing out flyers isn’t one of the newest ways to get your brand out there, it is certainly one that works. People are generally instantly attracted to bright colours, fun images and bold lettering. So, make the most of it! Design some unique and quirky posters that feature your products or services. This is an exciting way for people to take notice of your business and display the characteristics of your brand


Create Competitions and Giveaways

If there is one thing that people love at a PR event it is freebies! So, make the most of this opportunity by creating your own custom merchandise that you can give away and allow people to win. This is going to give your brand maximum exposure with new customers taking away your merchandise that features your business. You can create badges, bags, stickers, stationery and lots more.

In addition, creating competitions for the day or that run on social media is a fantastic way for your brand to get out on the internet too. Later on, you can have people retweet or share your competition that will get your generous brand image around social media. Everyone is a winner!


Hire Custom Arcade Machines

Everybody loves to play games and now you can have the opportunity to hire retro arcade game machines for your PR event!

Not only can guests have fun with their favourite childhood games, but you can also use it as a way to get your brand out there. Now you have the chance to hire custom arcade machines. You can design the artwork and branding for the panels of the machine. You have total freedom to choose what colours you want and what branding to feature. Lots of big companies have done this in the past and it has been highly successful. Companies such as Topshop, Snapchat, Party Poker and Marr Clothing have had a custom arcade machine from Arcade Direct.

Whether you love Pac-Man or Jurassic Park, you can hire some of the biggest arcade games in history and bring them to your PR event. For example, you could choose a custom boxing machine for your PR event and see who can set the highest score. You could make the colours bright and bold to attract people over and you can feature your branding on the machine so everybody can see it and remember it for the future. In addition, having exciting and fun features at your PR event is going to make it


Provide Delicious Food

The way to everyone’s heart at a PR event is food! By providing some snacks and drinks for your guests, you can make sure that everybody feels welcome and having tasty food is a sure way to draw in the crowd and keep them at your PR event. You can drive home your brand image of being friendly, generous and custom-focused with very little effort. Having a buffet or canapés is going to be a fantastic way to build a positive brand image at your next PR event.


Feature a Photobooth

In this day and age, everyone wants the perfect selfie. So, why not use this as an opportunity to promote your brand? Featuring a photo booth is a fantastic way to get your business out there since guests can come inside and take fun photos with their friends and family. Of course, not only will people remember that you had a photo booth, but you can also have your brand logo featured on their photo prints. This means that your guests can take home mementoes from the night that feature your brand. This may encourage more people to check out your products or services or at least to remember you in a positive light to recommend to people that they know.

Make sure you are using an event planning company

You may think that you can organise this yourself, but you will soon find it can be very stressful! Why not allow a reputable company to take the logistics off your hands, and allow you to enjoy the event you have worked hard to plan.

Our partner company Passion4Events are on hand to help. Established since 2006, Passion4Events provides bespoke event management, luxury wedding planning, and alternative entertainment to all sectors. Our young, dynamic team are based in the North-West, but work throughout the UK and Europe.



Mark Jackson

About Mark Jackson - Founder & Arcade Advisor

Mark is the founder of Arcade Direct and has over 16 years experience helping to advise customers and share his knowledge in the retro arcade market.

Nell JonesNell Jones
12:22 29 Jun 22
We used Arcade Direct for a Boxing machine at the NEC. We chose them party due to the competitive price but also for the quick quote and helpful, clear communication. The machine was fully branded and looked fantastic. It was an absolute draw at the show and remarked on by many as the best entertainment there, bringing a lot of attention to our stand. During the show there was a part broken (no-ones fault) and Mark's support was brilliant with a courier sent immediately with a replacement to our Air bnb during the evening in time for the show opening the next day. We will definitely work with them on any future shows.
Alice ChambersAlice Chambers
17:08 18 Aug 20
Highly recommend Arcade Direct. Mark was so helpful when i queried the status of an order of a Gaming Chair. As the delivery date was longer than expected i had to cancel however the customer service i received was fantastic.
Kat SmithKat Smith
08:48 17 May 20
I recently ordered a gaming chair & was really happy with the service. Mark was really helpful & the delivery was much quicker than expected!
Lee GiacopazziLee Giacopazzi
09:58 31 Oct 19
I have had the pleasure of working with Arcade Direct several times. I can personally attest to their customer service and I have seen first-hand how their arcade machines transform events and venue spaces. I often recommend them to my personal contacts and clients.
Emily TylerEmily Tyler
13:08 16 Oct 18
Would highly recommend Mark & the team not only for hiring their Arcade Machines but for their event planning and theming too which cannot be faulted!