01
Cabinet artwork & full wraps
Brand visible cabinet areas with campaign artwork, colours and messaging.
Bespoke branded arcade experiences
Custom Arcade Machines
Branded, customised and built around your campaign.
From full cabinet artwork and branded graphics to custom on-screen interactions and complete exhibition stands, we create arcade machines people want to stop and play.
Make it unmistakably yours
What can you customise?
Customise the parts people see, play and interact with, from the cabinet artwork to the experience on screen.
02
Marquee & header graphics
Use the most visible part of the machine for campaign creative, branding or event messaging.
03
Control panels
Carry the visual direction through the player area and controls for an integrated finish.
04
Custom Gameplay
Developed your own game? We can turn it into an arcade! Bring campaign graphics, messaging and a recognisable visual direction into the experience on screen.
05
Custom interactions
Shape the experience around a custom game, on-screen interaction, competition or campaign mechanic where it suits the brief.
06
Exhibition stand integration
Carry the machine concept into surrounding graphics and the wider event environment.
Start with the right machine
Choose your custom arcade machine.
8 custom machines in this collection.
Start with the right machine, then make it yours. Explore classic arcade cabinets, interactive, driving and competitive games that can be customised around your branding, artwork and campaign creative.
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Custom Table Football Game
Daily hire guide£545.00 + VAT
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Custom Selfie Booth
Daily hire guide£495.00 + VAT
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Custom Multi Games Machine
Daily hire guide£495.00 + VAT
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Custom Neuron Race
Daily hire guide£650.00 + VAT
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Custom Boxing Machine
Daily hire guide£945.00 + VAT
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Custom Dance Machine
Daily hire guide£795.00 + VAT
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Custom Illuminated Bar
Daily hire guide£350.00 + VAT
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Custom Grabber Crane Claw Machine
Daily hire guide£850.00 + VAT
A clear project journey
How custom do you want to go?
The machine stays at the centre. Decide whether you need branded cabinet graphics, a more tailored interaction, or the wider exhibition environment around it.
- 01
Brand the machine
Apply your logo, colours, campaign artwork and custom cabinet graphics to the physical machine.
- 02
Customise the experience
Take the idea onto the screen with branded content, a custom game or a tailored interaction that supports the brief.
- 03
Build the activation
Take the machine into a complete branded exhibition or event environment with supporting graphics and experiences.
Project proof
Custom arcade machines in action.
For the Coca-Cola x Stranger Things Brick Lane pop-up, Arcade Direct brought together original retro uprights, custom-wrapped machines, a custom Coca-Cola multi-games cabinet and Foamex tokens to recreate a Hawkins Palace Arcade atmosphere.
- The brief
- Create a Stranger Things-inspired retro arcade pop-up in Brick Lane.
- The customisation
- Wrapped machines, a custom-branded multi-games cabinet, tokens and a digital leaderboard.
- The activation
- A complete arcade setting built around the brand and the visitor experience.
Beyond the cabinet
Go beyond custom arcade machine branding.
Customisation does not have to stop with cabinet graphics. Bespoke visuals can connect the machine artwork to the on-screen experience, from campaign messaging and start screens to a custom game or interaction that makes the machine feel made for the project.
Talk to Mark about a custom game or graphics briefWhen the brief needs more
Build an exhibition stand around your arcade machine.
The arcade machine can become the centrepiece of a larger exhibition stand or branded event environment. This RAC racing display combines a branded simulator, leaderboard and prize moment in one interactive exhibition setup.
A practical next step
From custom arcade machine to complete brand activation.
Start with the machine and the audience, then use the conversation to decide how far the project should go.
- 01
Choose a machine
Start with the arcade machine or interaction that suits the audience, event and available space.
- 02
Share the creative direction
Bring brand guidelines, campaign artwork or an initial idea. Arcade Direct can develop the machine around that direction.
- 03
Connect it with the event
Keep it as a standalone custom machine or take the idea into the exhibition stand, graphics and wider event environment.
Practical details
Custom arcade machine FAQs
Questions are answered here in the context of the current machine collection. Product pages and a project conversation remain the best place to confirm the right route for a specific brief.
What parts of an arcade machine can be customised?
The custom route can cover cabinet artwork and wraps, marquee graphics, the player area, on-screen branding and the wider setting around the machine. The exact scope depends on the machine and project brief.
Can you put our logo and brand colours on an arcade machine?
Yes. Custom artwork and vinyl wraps can bring brand colours, logos and campaign creative onto the visible cabinet areas.
Can you customise the game as well as the cabinet?
A project can include branded on-screen content, a custom game or a tailored interaction where it suits the brief. Discuss the intended experience with Mark and the team before choosing the machine route.
Which arcade machines can be branded?
The collection above shows the current custom-machine starting points. Open an individual product page or speak to the team about the machine that best fits your campaign.
Can we supply our own artwork?
Bring your existing campaign artwork, brand guidelines or starting direction to the conversation so the machine can be developed around it.
Can Arcade Direct design the artwork for us?
Yes. The custom route can include bespoke graphics and a visual direction for the machine. Talk through the campaign and the machine you have in mind with the team.
Can custom arcade machines be hired for exhibitions and events?
Individual product pages show the current route and daily hire guide where relevant. Use the product page or speak to the team to confirm the option that fits the project.
Can you build an exhibition stand around the arcade machine?
Yes. A custom arcade machine can become the centrepiece of a broader exhibition or event setup, with the stand and supporting experience planned around the interaction.