Arcade Direct brand activations

Brand activations that invite people in.

Turn a passive brand message into a moment people can take part in. Arcade Direct combines interactive arcade entertainment with custom-branded machine options for pop-ups, exhibitions and campaigns.

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Branded arcade machine at an Arcade Direct activation.

Why interactive play

Give the idea something to do.

A good activation gives people a clear invitation to step into the space, make a choice and share a moment with the brand rather than simply walking past it.

Create a reason to pause

A familiar game, a visible challenge or a prize moment can give people an immediate reason to stop and take part.

Build your brand into play

Machine artwork and a carefully chosen game can make the interaction feel recognisably yours while keeping the action simple.

Keep the idea practical

Start with the audience, the space and the campaign direction, then choose the machines and support that fit the moment.

Starting points

Ideas built around participation.

Launches and pop-ups

A game that makes the product moment visible.

Use a playful centrepiece to turn a short visit into an interaction that gives a new product or campaign a physical presence.

Exhibitions and trade shows

A clear invitation to cross the stand.

A visible challenge, a driving game or a branded cabinet gives passers-by an easy way to understand that they are welcome to take part.

Retail and campaign moments

A familiar game with a fresh brand cue.

Bring together classic play, custom artwork and a simple interaction so the event feels part of the campaign rather than an add-on.

Real activation moments

A selection of real Arcade Direct setups, from branded machines and exhibition stands to event games and arcade installations.

Racing simulator and prize-wheel experience on an exhibition stand.Arcade Direct activation project scene.Arcade Direct branded event experience.Interactive arcade entertainment at an awards event.Arcade machines set up in an event space.Guests taking part in an Arcade Direct event experience.Classic arcade machines arranged for an event.Basketball arcade games at an Arcade Direct event.Classic arcade cabinets ready for an event setup.Neon-lit arcade environment with machines and games.Arcade machine as part of an event experience.

Project proof

Coca-Cola x Stranger Things.

Explore the Brick Lane pop-up where original retro uprights, broken cabinets, wrapped machines, Foamex tokens and a custom Coca-Cola multi-games machine were brought together to create a Hawkins Palace Arcade atmosphere.

Explore the Case Study

Choose the next route

Take the idea forward.

Custom arcade machines

Explore machines that can be tailored around your own artwork and event direction.

Explore custom machines

Event hire

Build out the wider event experience, from games to packages and supporting extras.

Explore event hire

Arcade machine hire

Browse individual hireable machines and begin an event quote.

Browse arcade hire