Experiential marketing: extraordinary events
Gone are the days when a couple of bright popup banners and a friendly smile put up in the middle of a centre will catch the attention of potential customers. Companies need to think outside of the box.
Customers don’t want to feel like a product or service is being pushed in their faces, but rather that they have made a choice to engage. The end goal is the same, but the approach can make a world of difference.
SO, what is experiential marketing and why is it so successful?
The key word here is ‘Experience’. Rather than just telling someone about a product or service, you can invite an audience to participate in a hands-on experience, allowing the customer to directly interact with your brand. This memorable and tangible interaction will have a much bigger impact than a conversation and a leaflet.
Creative brand exposure
Whether you are launching a new product or service, or just looking for some extra brand recognition, interactive, experiential events are a great way to raise some hype.
Gen X and Millennials are the group most excited by this type of marketing, and are highly likely to capture their participation in the experience and share on social media. This means that the potential reach from the event spans much further than the people physically taking part in your activation.
Live, interactive and engaging events
There are lots of ways to engage potential customers, and there has been a rise in the use of interactive arcade games to catch the attention of anyone passing by. Music is a great way to draw attention, and combining this with a dance machine has been extremely effective.
Custom boxing machines have also been highly effective, encouraging groups to compete against each other for the top score. By making this a group experience, it allows to capture the details of every member of the group rather than just one person within a group.
Hiring a brand activation agency
There is lots to take into consideration when planning this type of event, and it’s important to make sure that the experience represents your brand and its values.
As a leading UK agency we have vast experience working with small independent companies and large corporations. Our past clients include Coca Cola, Netflix, JD sports, Juicy Couture and Warner Music, so rest assured you are in good hands. We know how important it is to maintain a strong brand reputation, and have the highest standards from planning to execution.