Experiential marketing: extraordinary events
Gone are the days of relying on simple popup banners and a friendly smile to attract customers. Companies must now think creatively and outside the box.
Customers no longer respond well to products or services being forced upon them; they want to feel empowered in their decision to engage. While the ultimate goal remains unchanged, the approach can make a significant impact.Talk to our team
Creative brand exposure
Whether you are launching a new product or service, or just looking for some extra brand recognition, interactive, experiential events are a great way to raise some hype.
Gen X and Millennials are the group most excited by this type of marketing, and are highly likely to capture their participation in the experience and share on social media. This means that the potential reach from the event spans much further than the people physically taking part in your activation.
Live, interactive and engaging events
There are lots of ways to engage potential customers, and there has been a rise in the use of interactive arcade games to catch the attention of anyone passing by. Music is a great way to draw attention, and combining this with a dance machine has been extremely effective.
Custom boxing machines have also been highly effective, encouraging groups to compete against each other for the top score. By making this a group experience, it allows to capture the details of every member of the group rather than just one person within a group.
Why work with us?
When planning this type of event, there are numerous factors to consider to ensure that the experience aligns with your brand and its values.
As a top UK agency, we have extensive experience working with both small independent companies and large corporations.
Our impressive client roster includes Coca Cola, Netflix and JD Sports, guaranteeing you’re in capable hands. We understand the significance of maintaining a strong brand reputation and uphold the highest standards throughout the planning and execution process.Get in Touch