Experiential marketing: extraordinary events

Gone are the days of relying on simple popup banners and a friendly smile to attract customers. Companies must now think creatively and outside the box.

Customers no longer respond well to products or services being forced upon them; they want to feel empowered in their decision to engage. While the ultimate goal remains unchanged, the approach can make a significant impact.

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experiential marketing agency

Creative brand exposure

Whether you are launching a new product or service, or just looking for some extra brand recognition, interactive, experiential events are a great way to raise some hype.

Gen X and Millennials are the group most excited by this type of marketing, and are highly likely to capture their participation in the experience and share on social media. This means that the potential reach from the event spans much further than the people physically taking part in your activation.

customised interactive machines

Live, interactive and engaging events

There are lots of ways to engage potential customers, and there has been a rise in the use of interactive arcade games to catch the attention of anyone passing by. Music is a great way to draw attention, and combining this with a dance machine has been extremely effective.

Custom boxing machines have also been highly effective, encouraging groups to compete against each other for the top score. By making this a group experience, it allows to capture the details of every member of the group rather than just one person within a group.

Why work with us?

When planning this type of event, there are numerous factors to consider to ensure that the experience aligns with your brand and its values.


As a top UK agency, we have extensive experience working with both small independent companies and large corporations.


Our impressive client roster includes Coca Cola, Netflix and JD Sports, guaranteeing you’re in capable hands. We understand the significance of maintaining a strong brand reputation and uphold the highest standards throughout the planning and execution process.

Get in Touch
Nell JonesNell Jones
12:22 29 Jun 22
We used Arcade Direct for a Boxing machine at the NEC. We chose them party due to the competitive price but also for the quick quote and helpful, clear communication. The machine was fully branded and looked fantastic. It was an absolute draw at the show and remarked on by many as the best entertainment there, bringing a lot of attention to our stand. During the show there was a part broken (no-ones fault) and Mark's support was brilliant with a courier sent immediately with a replacement to our Air bnb during the evening in time for the show opening the next day. We will definitely work with them on any future shows.
Alice ChambersAlice Chambers
17:08 18 Aug 20
Highly recommend Arcade Direct. Mark was so helpful when i queried the status of an order of a Gaming Chair. As the delivery date was longer than expected i had to cancel however the customer service i received was fantastic.
Kat SmithKat Smith
08:48 17 May 20
I recently ordered a gaming chair & was really happy with the service. Mark was really helpful & the delivery was much quicker than expected!
Lee GiacopazziLee Giacopazzi
09:58 31 Oct 19
I have had the pleasure of working with Arcade Direct several times. I can personally attest to their customer service and I have seen first-hand how their arcade machines transform events and venue spaces. I often recommend them to my personal contacts and clients.
Emily TylerEmily Tyler
13:08 16 Oct 18
Would highly recommend Mark & the team not only for hiring their Arcade Machines but for their event planning and theming too which cannot be faulted!