Launching a new product?

Interactive Promotional Events is our specialty. Whether it’s your first or 30th product launch, making a big impact is crucial in today’s competitive market.


Offline marketing strategies can play a key role in gaining exposure amidst online competition.


With our experience working with major brands like Coca Cola, JD, and Snapchat, we specialize in creating brand activations and interactive events. Let’s generate buzz and get people talking about your new product or service!

Talk to us

corporate events

Working together for the ultimate launch event

With a collaborative and creative approach, we will work closely with your marketing team if required. Interactive arcade machines are a great way to make a dramatic impact and long-lasting impression on your customers.

Your launch campaign could be in your store, a shopping centre or an exhibition complex. No matter where the location, we can ensure they remember your brand! You may want to hire a machine for 1 day or 1 week, we offer total flexibility. Aswell as our retro machine hire, we offer a full-service including customisation or everything from the backdrops, signage, printed material and we can even provide staff and on-the-day support.

Custom Machine JD Anthony Joshua

Brand exposure on another level!

We can customise all our machines with your branding! What better way to create social media exposure than customers sharing their photos at a fun launch event? For example, a customer trying on a pair of Anthony Joshua boxing gloves, smashing a boxing machine and sharing their high score is going to be a post they can’t resist.

See below for some of the machines available for hire and customisation…

Perfect for your product launch!

Nell JonesNell Jones
12:22 29 Jun 22
We used Arcade Direct for a Boxing machine at the NEC. We chose them party due to the competitive price but also for the quick quote and helpful, clear communication. The machine was fully branded and looked fantastic. It was an absolute draw at the show and remarked on by many as the best entertainment there, bringing a lot of attention to our stand. During the show there was a part broken (no-ones fault) and Mark's support was brilliant with a courier sent immediately with a replacement to our Air bnb during the evening in time for the show opening the next day. We will definitely work with them on any future shows.
Alice ChambersAlice Chambers
17:08 18 Aug 20
Highly recommend Arcade Direct. Mark was so helpful when i queried the status of an order of a Gaming Chair. As the delivery date was longer than expected i had to cancel however the customer service i received was fantastic.
Kat SmithKat Smith
08:48 17 May 20
I recently ordered a gaming chair & was really happy with the service. Mark was really helpful & the delivery was much quicker than expected!
Lee GiacopazziLee Giacopazzi
09:58 31 Oct 19
I have had the pleasure of working with Arcade Direct several times. I can personally attest to their customer service and I have seen first-hand how their arcade machines transform events and venue spaces. I often recommend them to my personal contacts and clients.
Emily TylerEmily Tyler
13:08 16 Oct 18
Would highly recommend Mark & the team not only for hiring their Arcade Machines but for their event planning and theming too which cannot be faulted!